When my study abroad trip was canceled due to COVID-19, I decided to complete a virtual internship abroad instead. Here is some of the branded design work that I created as a Digital Media intern for L.I.F.E. Argentina, a non-profit based in Buenos Aires.
My first task was to design a new logo.
My goals was to create a symbol that was true to the organization’s mission of helping impoverished children in Buenos Aires and reflected Argentina’s vibrant culture.
The colors for my design are based on a vibrant barrio in Buenos Aires named “La Boca.” The patchwork is based on the brightly painted buildings that line the neighborhood.
I also updated the website to include the new branding elements and reflect the organization’s current information. The changes made include:
- A new home page
- Specific “About Us” information
- Platform for donations
- Forms/Contact for interested volunteers
- Blog posts
